Write an essay in which you develop a position on the effects of advertising. Synthesize at least three of the sources for support.
From the start of ‘modern days,’ when the birth and development of mass media occurred, the formats of advertisement had been improved together. As the capitalism society encouraged more and more competitions between companies, the companies began to find the way to make people attracted by their own products-and eventually consume their goods. However, more and more advertisements don’t seem to make the overall society healthier today. They might improve the income of certain companies and give economy health by increased consumption, but don’t contribute much on the well-being of social individuals. Indeed, they even harm average people’s life under the name of free market economy.
One of the most important features of the advertisements is that their initial purpose is to let people buy or do something which certain organizations or companies want. People may become more satisfied with a new high-quality shampoo, or more comfortable with a newly developed robot home cleaner. Also, people might get proud of themselves after donating their own precious blood to volunteering organization. And the most important point is the fact that most of our consumptions are based on such advertisements in these days. Perhaps it’s very natural phenomenon since our lives are saturated with ads today. However, in other words this means advertisements seriously interfere in our way of life. Like the dandruff shampoo, which nobody cared at all before advertisers mentioned.(# D) The advertisements, even more as the media around us developed, set the standard of our lives without our consent. It should be us who decide what we need, not the advertisements.
In addition, today’s advertisers focus more on the profits of their companies or organization than on the general well-being of the consumers. Why people buy or do something after all? It’s because they want to be happier and more comfortable, more satisfied by those actions. If smoking cigarettes cannot do any good for the smokers, they would quit it as soon as possible. However, although there are piles of reports on the physical, social and other risks of smoking, the smokers don’t quit. Because they believe there are still some positive sides of cigarettes, for example looking cool. Then who, at the very first, set such social images of smoking? It was cigarette advertisers. I strongly doubt that they didn’t notice the possible danger of smoking cigarettes in old days. However, they made advertisements which emphasize some good images of smoking to sell their products.(# B) Although it’s bad for people’s health, they recommended cigarettes through their ads-indirectly and immorally-to make money. This is one example which shows how the desire for profit ruined the reasonable and moral role of producers, under the name of healthy and free market economy.(# F)
There may be some positive side effects of advertisements in society, like informing people some up-to-date data(# C) and encouraging them to do social good.(# A) However, considering the most initial background for the birth of advertisements, and the advertising itself, they exist for the benefit of producers, not for the bigger social good. In present age, with the appearance of more effective media like internet, the means of ads armed themselves with more powerful accessibility and come into our lives unconsciously. And they set the shape of ‘desirable life’ regardless of our opinions, sometimes even against moral common senses. This is why the advertisements have more bad side effects than good ones.
03 21 2011 Chang Woo Jung
AP Lang @ KMLA