Write an essay in which you develop a position on the effects of advertising. Synthesize at least three of the sources for support.
From the start of ‘modern days,’ when the birth and development of mass media occurred, the formats of advertisement had been improved together. As the capitalism society encouraged more and more competitions between companies, the companies began to find the way to make people attracted by their own products-and eventually consume their goods. However, more and more advertisements don’t seem to make the overall society healthier today. They might improve the income of certain companies and give economy health by increased consumption, but don’t contribute much on the well-being of social individuals. Indeed, they even harm average people’s life under the name of free market economy.
One of the most important features of the advertisements is that their initial purpose is to let people buy or do something which certain organizations or companies want. People may become more satisfied with a new high-quality shampoo, or more comfortable with a newly developed robot home cleaner. Also, people might get proud of themselves after donating their own precious blood to volunteering organization. And the most important point is the fact that most of our consumptions are based on such advertisements in these days. Perhaps it’s very natural phenomenon since our lives are saturated with ads today. However, in other words this means advertisements seriously interfere in our way of life. Like the dandruff shampoo, which nobody cared at all before advertisers mentioned.(# D) The advertisements, even more as the media around us developed, set the standard of our lives without our consent. It should be us who decide what we need, not the advertisements.
In addition, today’s advertisers focus more on the profits of their companies or organization than on the general well-being of the consumers. Why people buy or do something after all? It’s because they want to be happier and more comfortable, more satisfied by those actions. If smoking cigarettes cannot do any good for the smokers, they would quit it as soon as possible. However, although there are piles of reports on the physical, social and other risks of smoking, the smokers don’t quit. Because they believe there are still some positive sides of cigarettes, for example looking cool. Then who, at the very first, set such social images of smoking? It was cigarette advertisers. I strongly doubt that they didn’t notice the possible danger of smoking cigarettes in old days. However, they made advertisements which emphasize some good images of smoking to sell their products.(# B) Although it’s bad for people’s health, they recommended cigarettes through their ads-indirectly and immorally-to make money. This is one example which shows how the desire for profit ruined the reasonable and moral role of producers, under the name of healthy and free market economy.(# F)
There may be some positive side effects of advertisements in society, like informing people some up-to-date data(# C) and encouraging them to do social good.(# A) However, considering the most initial background for the birth of advertisements, and the advertising itself, they exist for the benefit of producers, not for the bigger social good. In present age, with the appearance of more effective media like internet, the means of ads armed themselves with more powerful accessibility and come into our lives unconsciously. And they set the shape of ‘desirable life’ regardless of our opinions, sometimes even against moral common senses. This is why the advertisements have more bad side effects than good ones.
03 21 2011 Chang Woo Jung
AP Lang @ KMLA
In the first sentence, already, you've raised two issues which are a bit risky: "modern days" - too vague - try to be specific. And then you state "when the formats of advertisements had been improved together." Did they improve? Some would argue they got even worse. Is this directly related to the AP prompt? Try to stay focused on ONLY what the prompt asks for - and if you don't have enough time or space to be specific - avoid the extra stuff. You ultimately argue that advertising is bad - so the mention of "improvements" sets the wrong tone.
답글삭제As for "synthesis," you vaguely reference the material and need at least one or two direct quotes. I think it's better to mention the name of the author than (B). You basically want to maintain an organized opinion that indicates you closely read the material and understood it. This essay seems a bit light in that regard - so I think two direct quotes and less filler would bump your score up. This would get an average score I think - probably a 3.
Advertising has become an important source in society. There are advantages to advertising. However, disadvantages also occurs when there is advertising. It has been able to provide information to people, but it has also cause the purchasing of unnecessary products.
답글삭제Advertising is seen as an advantage to the current society because it helps people learn and can even help people who are in need. For example, lives can be saved because people saw the advertisement about the American Red Cross. In Source A, information concerning the American Red Cross was given in an advertisement to inform people that their donation will be able to save the lives of many. The creation of this poster allowed people to be aware of what they can do and motivates them to donate. Furthermore, advertising inform citizens to become informed about what is happening in the political world. The ways of advertising "informs us about candidates running for office" (source D). The use of advertising allowed citizens be become informed about politics so they are not kept in the dark. People will know what politicians are doing and therefore can do something if politicians commit a crime because it will be exposed to the world.
However, advertising can cause disruption to society because it urges people to buy unnecessary things so companies can benefit from it. For example, the desire to sell is to the the greed of wanting more money. Advertising "create unfulfilled desires and they they push us to buy the products that we do not need" (source F). Also, that "desire for profit and the appeal for a "healthy economy" has led many companies and governments to put aside the necessary moral responsibilities in the age of the global market" (source F). Companies give advertisements of car models for luxurious purposes, but consumers technically do not need many cars. The advertisers know that, but still insist on advertising for their own benefits.
Although advertising has its drawbacks, the benefits overwhelm the drawbacks. Even though advertising cause people to buy unnecessary products, these consumption help the economy keep running. For example, the purchase of cigarette enhances the economy and financially helps it. The advertising of cigarette is an "example of advertising's enormous power and economic value" (source B). Without the advertising of products like cigarettes, the economy will fail because it plays a big role in the economy. The advertisement of cigarettes helped by creating a mass market so it is good and beneficial.
that's how i wrote my essay but I'm not sure if its good enough. Mine is due Monday.
답글삭제I don't know who Escapedair is but that's a pretty good solid essay with some good choices for quotes. Nice structure.
답글삭제Changwoo - need your essay:)